Simple But Effective: For Sale Signs & Front Yard Marketing
One tool San Diego house hunters rely on without hesitation is so simple they probably don’t even think about it. Although online sites and search engines are incredibly valuable, some stop users from searching until they give up their email address. Classified ads may be tried and true, but often require searchers to make a phone inquiry to learn the address in question. But there is a low-demand, high-yield, unequivocal property search aid without any of those drawbacks: the good ol’ front yard ‘For Sale’ sign.
It may seem like an old-fashioned marketing method, but that sign remains one of the most effective tools I recommend to attract buyers. With the prices of single-family homes on the rise in San Diego, many who have been on the sidelines waiting for the market to turn around are revisiting the idea of selling.
One advantage is obvious: signs alert the most interested potential buyers – those already on a property search in the local San Diego market. I always post my cell phone number on signs because I most certainly will get inquiries from interested buyers. Although its reach is a tiny fraction of the Internet’s, not everyone begins a property search online. To reach potential homebuyers who have targeted your neighborhood, the humble sign can be your #1 marketing tool.
The main disadvantage of yard signs is location, location, location! Only people who already live in your neighborhood or pass by the property will see it. The quality of those reached is high, but their numbers don’t compare with what online listings can yield. Although some homeowners may be nervous about the idea of seeming to invite unwanted visitors – the addition of a “call for appointment” tag usually resolves that issue. If you are shy about announcing to the neighborhood that you are ready to move, it’s good to remember that the goal of marketing a home is to attract as much attention as possible. Hiding the ‘product’ is counter-productive.
There are many ways to advertise a house for sale. Many homebuyers’ property search begins with an agent; some with an online session…but for others, that simple yard sign can be what prods them into thinking about the home that could be theirs.
If you are planning to sell your home, your best first move is to hire me, a broker/agent with a proven marketing plan. And you can bet that a good old-fashioned yard sign will be part of it!